RingCentral Blog
Following a brand and website refresh the RingCentral blog was due for an update. In collaboration with the digital team I was brought on to leverage the design system library, build new modules and reimagine the layout and user flow for the RingCentral blog.
Role
Senior Brand Designer
Agency
Ringcentral, in-house
The Structure
In order to help shape and optimize the readability of blog content, we utilized design features that enhance the reading experience and highlight the most important information. These design features include; topic tagging, table of contents, author highlights, social sharing, rich text article layout, related content navigation and newsletter subscriptions. The overall look favors structure and hierarchy with a muted brand palette to allow for content and navigation clarity.
(L) Related content layout (M) Blog article hero featuring author highlight, social sharing and read time (R) Table of contents and rich text with image layout
Related content, with topic tagging, helps to guide users on their journey to learn more about a particular topic.
Another user-friendly feature, to help set expectations up front, is the read time component. This lets users know how much time they can expect to spend with the material.
Utilizing a table of contents for lengthier articles can help users navigate to the most important pieces of content based on their information journey.
(L) Author detail page with related article grid (R) Responsive design for mobile
(L&R) Landing page layout utilizing grid card format featuring image, tags, headline, author